Sunday, March 23, 2025

Custom Home Building Sees Growth as Market Shows Resilience

The custom home building sector is experiencing a modest resurgence, according to recent analysis from the National Association of Home Builders (NAHB), which examined Census Data from the Quarterly Starts and Completions by Purpose and Design survey. While the broader housing market has been heavily influenced by interest rate fluctuations, the custom home building segment has proven more resilient, showing growth after a brief period of market share decline.

During the fourth quarter of 2024, there were 47,000 custom home starts, representing a 7% increase from the same period in 2023. When looking at the full year, custom housing starts reached 181,000 — just under a 2% increase compared to 2023's total of 178,000. This gradual upward trend suggests a strengthening demand for contract-built homes that cater to individual preferences, even in a market where high interest rates have slowed other types of new home construction.

Currently, custom home building accounts for approximately 18% of all single-family housing starts, based on a one-year moving average. While this is a decrease from the sector's previous high of 31.5% in the second quarter of 2009, and lower than the 21% peak observed at the start of 2023, it reflects a stable and enduring niche within the home construction industry. Much of the decline in market share can be attributed to an increase in speculative home building, which gained traction in recent quarters.

It's important to note that the definition of custom home building used in this analysis is fairly specific. It refers only to homes built on a contract basis, where the builder does not hold tax ownership of the property during construction. This narrower view excludes homes intended for sale, meaning the data focuses exclusively on personalized construction projects commissioned directly by homeowners.

As housing trends continue to evolve, the custom home sector may remain an attractive option for buyers seeking greater control over design, layout, and features. Its relative insulation from interest rate pressures makes it a steady force in the housing market, particularly for buyers with the resources to tailor a home to their specifications. With steady growth and a loyal market segment, custom home building appears poised to maintain its role as a meaningful contributor to the broader housing landscape.

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