Covington's Southern Hotel to Expand

 The place residents and tourists go in downtown Covington is North New Hampshire Street where the Southern Hotel is located.  The Southern Hotel not only is a place for visitors but also holds several movie houses that show all genres of films.  Within the next couple of years, The Southern Hotel will see another expansion. The project will take The Southern Hotel and expand it to cover the entire block.

Along with the expansion, there will be a new restaurant by BRG Hospitality and a renovated Star Theater. The Star Theater will offer a boutique bowling alley, upscale lounge and music stages.  The expansion has around $17 million in new investments and will be considered the largest transformation of the historic district since the renovation of The Southern Hotel in 2014.

The Southern Hotel boasts 48 rooms and is a boutique-style hotel in the heart of downtown Covington.  With the expansion, it is planned to add additional rooms, condos and retail space.  The retail space will be modeled after the 1940s-era storefronts and there will be an additional 43,000 square-foot Mission-style building built on land.  The new building will be named the Summer House and have retail space on the first floor,  hotel rooms on the second floor, a full-service spa on the third floor and four condos on the fourth floor.  The total new building will cost around $11 million.

The Star Theater, a 1942 movie house, will be renovated and will be the largest of the downtown Covington Theaters.  The theater has been vacant since Katrina and before was split into two theaters in the 1970s. The $3 million to $5 million project will include a six-lane boutique bowling alley, and an upscale lounge.  Eventually there will be plans for a roof-top lounge with stages for small acoustic bands.

“We had gone past it so many times, I tried for six months to negotiate a purchase,” said Warren Salles referring to the Star.

The new restaurant by BRG Hospitality will be called TAVI and will be housed in a former barbershop and law office.  TAVI will be under Fariz Choumali, who has been leading the kitchen at Shaya, and will offer a Israeli-Lebanese inspired menu.

“Downtown is becoming a night-time destination, and we have to embrace that,” says Covington Mayor Mark Johnson.  The area has already begun to see an increase in activity since the restrictions from the pandemic were lifted.  “We’re not Mayberry anymore. We’re Mayberry on steroids,” says Johnson.

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THE HOMEWOOD SUITES IN COVINGTON WILL BE CONVERTED TO AN APARTMENT COMPLEX

 The former Hilton Homewood Suites located in Covington will be turned into an apartment complex called the Fairlane and the rent at the Fairlane will start around $900 a month.  This is according to Zachary Kupperman who along with his partners purchased the property and plans to turn it into an 86-unit apartment complex.

Zachary Kupperman is no stranger to a project like this.  He is responsible for developments such as The Hotel St. Vincent and the Drifter Motel in New Orleans.  Covington is a perfect area for a project like this because so many works remotely and can rent or purchase farther away from New Orleans.  “In bedroom communities like Covington something like (the Fairlane project) can solve all three problems at once,” said Kupperman.

The closing of the hotel was mainly due to the COVID-19 pandemic and the shortage of travelers during the stay-at-home orders. This has been seen all around the country and not just locally.  Renovating closed-down hotels due to COVID has become a trend.  This coupled with the strong growing need for affordable housing has piqued many developers’ interest in such ventures.

The Homewood suite is a type of lodging that is becoming rare to find these days with not only a place to sleep but a kitchen and living area as well.  This kind of accommodation came around for the business traveler who might need a place to stay for weeks at a time.  Although in the past Hilton has offered this type of room, they are now moving away from this sector and refocusing on a more boutique hotel.

The former Covington Homewood Suites is located at 101 Holiday Square close to the Interstate 12 junction with Frontage Road.  It is a perfect spot because it sits between a Honda dealership and The Collins (an apartment community that rents from $ 1,300 plus).  As mentioned earlier, The Fairlane will start one-bedrooms out at $900 a month which is very affordable in this area.

“There is no heavy construction and the conversion is a fairly light touch, with some painting, carpeting, adding some appliances,” he said. “So spending has been much less.”

The total acquisition and renovation will cost around $9 million which is less than half of what a comparable complex would cost to build from the ground up.  Many of the rooms in the hotel were already being used as long-stay accommodations.  The apartment complex will be able to use the existing pool, hot tub and gym area for the amenities.  The unties will be designed by Covington-based Crown Designs and New Orleans-based Key Real Estate will be managing the complex.

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